Ciro Sarmiento

With nearly 20 years of experience in the U.S. as well as international experience in LatinAmerica, Ciro Sarmiento is one of the most talented and respected creative minds in the adbusiness. His work has been recognized in Cannes, Clio, Facebook Awards, Effie, One Show,D&AD and Latin American award shows through the years. He has also served as jury in festivalsaround the world.

Ciro began his career at Ogilvy & Mather. In 2005, he was appointed Creative Director managinga fully staffed creative team and acquiring high-profile brands like GlaxoSmithKline, Gillette,Motorola, Kimberly-Clark, BBVA, Mattel, Castrol (BP) and Carulla Supermarkets. In 2006 he wasappointed Creative Director for the GlaxoSmithKline Hub, overviewing operations for CentralAmerica (Costa Rica, Guatemala, Panama) and the Caribbean (Puerto Rico, Trinidad & Tobago).

Ciro moved to the U.S. in 2008 and worked in LatinWorks as Creative Director. During this time,his expertise in the development of truly innovative work helped LatinWorks become No.9 in theAd Age nationwide Agency A-List 2011. That same year Ciro won the first Gold Lion in acampaign category for the U.S. Hispanic market, among other important recognitions.

In 2012 he joined Leo Burnett Lapiz as Creative Director for Procter & Gamble and Kellogg’sMulticultural. In only a few months Ciro re-built the creative team to focus on developing awardwinning work that made an impact in the United States Latin communities. One of hisachievements during this tenure was the coveted Press Cannes Lion for his P&G client.

In summer of 2013 joins Dieste as ECD in charge of all agency’s clients: AT&T, Miller Lite,Hershey’s, Goya Foods, Dallas Pets Alive and others. For his high creative standards andleadership he was selected as “One Latin creative you should know in U.S.” by Digiday. He tookthe role of Chief Creative Officer in February 2016.

Parallel to his current role as Chief Creative Officer of Dieste in Dallas, New York and L.A., Cirohas given keynote talks at international events such as Cannes and D&AD, promoting diversity,culture intelligence and creativity around the world.